The Plus Came Back

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We have suspected that Google killed its Plus operator for a reason.

The Plus Came Back came back the very next day (almost), and in a very clever way:

  • When a search on Google starts with a + it will search those pages on Google+. This type of search is called Direct Connect; it doesn’t require crawling and is easy for Google to implement for the simple reason that Google hosts these pages itself.
Only a few of those searches work at the time of this post (like +google and +pepsi) but this is going to change soon!
Here are some consequences:
  • This is a serious threat for Twitter and for Facebook business pages.
  • Brand names become very important for all, much smaller players than Pepsi included. SEO converts into brand names competition.

Pretty interesting!