As Recruiters, we are already online a lot – we work with online job postings and interact with potential candidates on social media. However, in this “connected” day and age, every Recruiter would benefit from taking further steps by incorporating basic social marketing skills and tools into his or her daily practice.
Social Media Management Tools share content across multiple social accounts, such as LinkedIn member account and company pages, Twitter IDs, Facebook member, company pages, and groups, and Google-Plus profile and pages.
Here is how these tools work. The user sets a “sharing” schedule for each included social account – for example, an account could do four shares daily at set times. Then, on an on-going basis, the user adds the content to share to each managed social account’s queue. Social management tools collect the analytics on the shared content (expect to read about analytics and measurements in my next post).
That’s it! This is how social media management tools operate:
- Set social accounts and schedules
- Populate each account’s content queue
- Let it run and see the stats
These tools are open-ended as to what content they share – the user fills the content queues.
A word on pricing. Most social management tools have a free option that is pretty limited (but is good to test the tool) and a low-cost option (around $10/mo) that would work for most of us. An exception is Sprout Social – its cheapest option has gone up to $59 per month, perhaps more than many us (who are not professional marketers) would spend.
In addition to allowing to “hand”-populate the sharing queues, that the user can pick and choose while browsing the web, social management tools also offer to add content automatically, by subscribing to RSS feeds and using other “social triggers”.
RSS Support. Social media management tools offer RSS feed subscription. All we need is to pick relevant sites (blogs, news), that have RSS feeds, and enter the feed URLs into the tool; as an example, Hootsuite Syndicator offers to add feeds to Hootsuite.
Social Automation. Buffer works well with the tool IFTTT (If This Than That).
- “If This” stands for a”social trigger”. It can be a new blog post (an RSS-feed-based trigger) or one of many other “events” on social networks, for example, you or your brand being @mentioned on Twitter.
- “Than That” stands for a “social action”. It can be a variety of actions – and includes adding posts to the queues in Buffer.
Here is an open-ended recipe for sharing via your social media accounts. Combine these three components:
- Content that you want to attract to – job posts, recruiting events – set up and let it run
- Relevant brand-related and professional content – news on your company, industry, posts from experts – set up and let it run
- Personal remarks (posts “by hand” -such as responding to a comment) – do on a regular basis
The analytics on how well others engage, collected over time, helps to optimize the shared content.
Are you curious what analytics means and how it is collected, or how to find RSS feeds? Watch for future posts and check out the upcoming information-packed