Note: you will get access to the classes you’ve ordered within one business day.

For those who are exploring the Certification Program: The first 90-min class on this list below, “Boolean Basics“, is very similar the the first lecture out of 6 for the Certification. It has some updated material that is not easily found anywhere due to recent changes in Google search. It comes with one month of support and a list of sample search strings. (Other five classes below on this page cover separate topics and do not have as much overlap with the program).

 

Here is the list of current offerings:

• Updated! Boolean Strings Basics
• Google-Based People Sourcing
• Uncovering Hidden Profiles
• How to Extract Candidates and Leads from LinkedIn
• How to Find Contact Information
• Productivity Tools and Techniques for Internet Sourcing

For detailed descriptions please see below. Note: if you get two or more sets of materials, your support period increases accordingly.

“Hi Irina, 

I am half way through the webinar on Google and I LOVE this!! your slides are great and the video is a wonderful resource as it means I can pause and try things as you mention them.
Thanks for this! I shall be ordering more” -Rachel

[1] Google-Based Sourcing

What’s included:

Google remains the Tsar of search engines and a must-know-well for recruiters – or anyone who wants to search the Internet for professional information on people and companies. The advancement of online social “hangouts” has made Google even more critical to master. While it’s usually not necessary to use all of the advanced syntax, there’s a core set of Google Boolean operators and syntax rules that we need to use daily to be competitive and successful.

The webinar offers a detailed overview of the Google Search Engine, including the basics, intermediate and advanced tips and tricks, and a review of new and unannounced changes.

Who would benefit: sourcers, recruiters, HR, hiring managers, business development, marketing, sales managers, search enthusiasts, and anyone who wants to go beyond searching for a keyword or two and controlling the list of search results. A basic ability to search on Google is recommended for participants.

Here’s a brief outline:

• Key Points to Using Google Search
• Google Rules
• – Boolean Syntax
• – Operators, Special Characters, and Options
• – PLUS No More: Recent Changes in Google’s Syntax
• – The “Options”
• Google Hacks
• – Creative Use of Special Characters
• – Finding Email Addresses
• – Using the Date Range
• – Targeting Geography
• – Finding Lists and Directories
• – X-raying Membership Sites
• Coping with Captchas
• Sourcing on Google-Plus
• Custom Search Engine Basics
• Productivity Techniques
• Resources

Price: $79

[2] Uncovering Hidden Profiles

What’s included:

If you are one of the 97% of sourcers and recruiters who search beyond job boards, chances are that you search for online profiles of potential candidates and business connections on a daily basis.

There’s a problem with navigating online profiles, since social networks are all different, have different search syntax and capabilities, and have various amounts and types of data visible to search engines.

Which network(s) are the best for finding people with target background? How can you search for profiles on each of them using Google, Bing, and real time/social search engines?

Please join us for a webinar about online profiles and ways to discover them. We’ll cover a list of 15+ top sites with profiles, along with the tools and correct search syntax to discover those profiles. I plan to cover these sites: Google-Plus; Twitter; Facebook; LinkedIn; Zoominfo; Jigsaw; Plaxo; Quora; Visible.me; Ning; Youtube; Amazon; WordPress; and industry- and geography-specific networks.

Who will benefit: Recruiters, Sourcers; HR; Business Development; Sales; Marketing; anyone who wants to take advantage of online profiles. Some basic online search capabilities will be helpful for listeners.

[3] Boolean Strings Basics

[updated April 2012]

What’s included:

• Slides
• Video recording
• Rewritten “25 Best Strings”
• One month support

Lots has changed in Boolean search syntax and algorithms the last six months or so. Pretty much all online references are obsolete; even Google’s own help pages are falling behind. It is time to brush up on your searching skills if you haven’t lately.

Who would benefit: people sourcers, recruiters, human resources professionals, hiring managers, sales, marketing, and business development professionals; all those who would like to experience less frustration and more satisfaction and fun while looking people up on the web.

All attendees with get the new, up-to-date version of “The 25 Top Boolean Strings”

The materials can serve as a basic reference guide for Boolean searches.

How Search Works
- What Can and Cannot Be Found
The Boolean Logic
The Fundamentals of Google Search
- Syntax Rules
- Operators; X-raying; Special Characters
- Settings and Options
Google Changes in 2012
Searching Without Google
- Search Engines Comparison
- Bing Overview
Metasearch Engines
Boolean Search on Social Networks
Strategies and Best Practices
- Keyword Selection
- Excluding False Positives
- Searching Process
Demos and Q&A

Price: $79

[4] How to Extract Candidates and Leads from LinkedIn

What’s included:

• Slides
• Two Video recordings (lecture and demo)
• One month support

Would you like to learn how to overcome LinkedIn  limitations and reach the right people? LinkedIn has a very large collection of business data. However, it is not at all like Job Boards with resumes (even for the top account holders) and, of course, is not like lists of prospects with contact information. Data access and search limitations, the absence of contact information, and “shallow” profiles that lack important data stand in the way of taking advantage of LinkedIn’s full potential.

Find out how to:

• Uncover, sort, and filter member profiles and company data on LinkedIn
• Reveal hidden names on any LinkedIn profile, including those outside of your network
• Search on Google and Yahoo/Bing for data that cannot be searched within LinkedIn
• Explore group memberships without joining groups
• Use multiple options to contact prospects, that produce 10x better response than plain emails and are quicker than cold calls

Who should attend:

• Recruiters
• Sourcers
• Business Development Managers
• Sales Managers

Expect to speed up your work, find people you couldn’t locate before, and experience less frustration, more fun using LinkedIn going forward.

Price: $79

[5] How to Find Contact Information

What’s included:

• Slides
• Video recording
• A list of online generation sites
• One month support

It happens to many of us that we locate a person who seems like a fantastic potential candidate or a business lead – however we either don’t have the contact info or it turns out to be obsolete or wrong.

In this webinar we’ll discuss a variety of ways to figure out and verify the email, the phone number, or ways to reach that desired person, or a whole list of people – and do it fast!

Who will benefit: Recruiters, Sourcers, Sales, Marketing, Business Development, Account Executives, and anybody who is interested in contacting people based on their professional profiles. Some experience using search engines would be helpful.

Outline:

Finding Phone Numbers and Email Addresses

•  Search on Google and Bing
• People Search Engines
• Google-Plus
• Membership Sites
• WHOIS
• Email patterns
• Extracting Information
• Verification

Finding Lists of People with Contact Info
Alternative Ways to Reach People

• Messaging
• Sharing
• Inviting

Price: $79

[6] Productivity Tools and Techniques for Internet Sourcing

Please note: this is not a beginner class.

What’s included:

• Slides
• Video recording
• One month support

Productive searching for professional peoples on the Internet does not equal learning advanced Boolean search syntax on Google.

To become a Master Internet Sourcer it’s necessary to be an expert at:
- knowing what to search for (which is never just a piece of the job description)
- where to search (search engines, social media sites, each with their own search syntax)

PLUS:
- how to sort and parse search results
- how to cross-reference
- how to contact potential candidates

The last three skills are critical and are often neglected in the hunt for “the best search string” or the best site to search. The good news is that there are tools and techniques that can be applied to make sourcing productive, especially in the stages of processing search results.

On top of that, staying organized and reusing collected information and methods present their own challenge.

So how do you identify productivity tools? The area of sourcing tools is cluttered with misleading marketing messages on some of the tools; persisting under-appreciation of the sourcing function; and the pressure to perform as a recruiting function. What you pay is sometimes not what you get.

Join me at a fast-paced webinar that will go through:
- a wealth of quick short-cuts to speed up your work
- suggestions on ways to save, share with your team members, and manage the volumes of generated information
- descriptions of selected productivity tools, as well as ways to classify and assess existing and future tools.

Price: $79