LinkedIn Contacts Have Just Doubled For You

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The new LinkedIn Contacts feature is buggy but it’s opening up incredible people sourcing possibilities.

The terminology “contacts” and “connections” may be somewhat confusing. The all-new LinkedIn Contacts system allows LinkedIn members to merge the information about their contacts on several systems: 1) LinkedIn itself, 2) Gmail, 3) Yahoo mail, 4) Outlook, and several more sources.

Here’s why this is cool:

1. You could create a Gmail account just for adding lists of people, therefore effectively merging any lists (being, for example, lists of a professional association members you’d locate on the web, or lists of people you find in Jigsaw or Zoominfo) with the member data on LinkedIn, no matter what your personal network is like. The merge is done using email addresses as the unique identifiers.

2. For people whom you add from a different account, such as Google/Gmail, LinkedIn creates a LinkedIn-alike “profile”, if it can’t merge the imported data with its own. Therefore it creates uniformity of the presentation of professional profiles for people, no matter inside or outside of LinkedIn, for you, as in this screenshot below. 

This is not a member profile, but the profile of a contact I have added, who is not present on LinkedIn, or at least is not registered on LinkedIn with the given email address:
3. Here’s the coolest part. You can now search across groups of people who have been merged as external lists, on their names, titles, companies, and locations. This is a capability that has been implemented in the (cool but expensive) Talent Pipeline a while ago.

Here is what this search may look like. The colored “in” icons point to my connections, the grayed out “in” icons point to people with whom I am not connected. The search results will show all the matching LinkedIn profiles, even for people outside of my network, as long as there was an email address match while merging.

The search is done across all of the Google-added people, but the search facets are applied to the LinkedIn data.


Here is an example of how this may be used.

Step 1. Clear out your gmail-merged contacts if you have any.

Step 2. Locate a list of people (say, get a list of members of a professional association). Names and email addresses is enough information to start with. Actually, even the names are not that necessary.

Step 3. Upload the list to a gmail account.

Step 4. Merge/connect the gmail account using the new Contacts

Now you can search across this list of people in terms of their LinkedIn data: where they live, which companies they currently work for, and which job titles they have. To search, you would need to use “Google contacts” as the “Source”, as in the screenshot above. The search itself is quite different from before.

WOW. This is incredible – and available for free, with any LinkedIn account.

If you try this out, get ready to be patient. There are numerous bugs. All the numbers shown are wrong, and there’s lots more to complain about.

The less powerful but also quite wonderful upload-to-invite functionality that has served us for years is mostly broken now.

But this stuff is better.