LinkedIn Profile SEO: How to Be Found

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Based on my experience sourcing on LinkedIn, here is a list of profile hacks.

To be found more often, both on LinkedIn and LinkedIn Recruiter, do this:

  • When you enter your data, follow prompts and selections – do not enter unusually spelled names
  • Use your industry, not your company’s
  • Your companies should point to company pages on LinkedIn; same for schools
  • Use standard job titles (e.g., “Software Developer” not “Chief Coder”)
  • Do not enter years of study – this way, you will be found by any range of years of study
  • Add a degree or certification abbreviations to your last name
    • Otherwise, do not abbreviate words
  • LinkedIn does not search for words in the “Accomplished” sections. If you graduated with honors, got certified, or won a competition, say so in summary
  • Do not put closing dates on the last few jobs – you will then be found for each keyword in the job titles or companies
    • You can add a fake job with just the title you want – or say it in the headline
  • Explain your skills and experience either in summary or in the last 1-2 position descriptions:
    • What have you done, and what was achieved?
    • Write concrete facts and figures; do not praise yourself
    • Vary the ways you speak about the job, phrase your skills in different ways
    • Run Grammarly
  • Take skill quizzes
  • Add 50 standard skills to your profile
  • Add languages knowledge
  • Go easy on your part-time activities, hobbies, and family
  • Be alone in your profile picture
  • Get at least 500 connections with LIONs
  • Add a publicly visible email address to your profile
  • Join relevant groups
  • Share content on your timeline and run polls
  • Respond to others’ professional content, @mention them
  • Attach your resume to the profile and say so up front in summary
  • Do not change default settings except email notifications
  • Get a premium account and allow everyone to message you
  • Turn on “Open to Work” when you are ready

To find LinkedIn members who will have missed this post, take LinkedIn Recruiter Mastery.

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