I have met many experienced and accomplished recruiters who have been thrown into the rapidly expanding online world without anyone providing adequate basic training or ways to keep up with the most important news.
In this brief post I don’t aim to bring everyone up to speed. Bit I’d like to cover a list of the very basics that you may want to check for yourself. If you are way beyond this, and are open to learning more, please check out the Tools page and please consider attending the Productivity Tools webinar that I will be repeating/scheduling soon.
If you see anything basic missing, by all means, please comment below:
1. It’s time to update your hardware, the operating system, and get a fast Internet connection if you haven’t.
2. The more Internet browsers you have, the merrier. At the very least get Chrome and Firefox and do your best to stop using the Internet Explorer.
3. Update your LinkedIn profile with a photo and fill out the details. Get at least several hundred connections. Invite only those who is likely to accept your invitations; this means either people who know you or people who claim to be “open networkers”/LION’s/Toplinked.com, etc. Join a good number of LinkedIn groups; 50 is ideal.
LinkedIn is still the place number one for recruiters to be. But take marketing messages from LinkedIn with a grain of salt.
4. Learn to use at least a few advanced capabilities in Google and Bing search. Keep in mind that the Yahoo.com search is identical to Bing’s.
- Quotation marks around several words mean search for a phrase (or search for a specific word exactly) in both.
- The operator site: (lower case, no space between the operator and the URL) means search within a specified site. Recruiters call it X-raying.
- Play with the advanced search dialog on Google to train yourself to use its operators; it will guide you.
- New! Turn off the “personal” search on Google: Log out of Facebook when you search on Bing.
5. You don’t necessarily have to be on Twitter. You definitely don’t need to catch up on SEO (search engine optimization); it is changing dramatically anyway as we speak. You will need to get a profile on Google+, the sooner the better.
One last thing, don’t rely on tools that search for you automatically based on your requirements!
Great post as usual Irina. In regards to the last point under item 4. I wonder if one can one be logged into FB and search Bing through different browser instead of signing off FB…
That’s easy to try 🙂 The social search results are clearly visible when you get them.
I have to disagree about Google +. That’s changing even faster than SEO rules of the road. The other day I read an article that said MySpace was experiencing more traffic than Google +. Too much exposure is simply too much exposure. Find one that works for you and manage it well. I am on Twitter and LinkedIn. My LI connections are on Twitter and LinkedIn and now I am in another group called G+ which is part of a consultancy.
Meaning my recommendation is to be choosy about where you want to be seen b/c you are also choosing the market who you want to see you.
Otherwise, good info. Thanks!
Great post . Thank you. Is there a site that gives a good overview of goggle search methods with a list of sample search strings.