I live in a very diverse area (and love it). Let me demonstrate what it is like in the streets and parks, when people are out, by showing a screenshot for local Python Developers (no diversity filters applied):
However – search for CEOs in the same area and you will see a very different picture:
(A stunning difference, isn’t it?)
Different industries, locations, and career levels have their diversity employment challenges. And every company, at every level, benefits from hiring diversity for all roles.
Let’s talk about searching for Women, with the purpose of including them in the talent pipeline. Our webinar this week will serve as a Complete Guide to Sourcing Females. I have forty slides on that. 👩👩🦰👱♀️ In a short blog post, I will mention a few approaches that will complement your diversity efforts.
1. Searching in a Diverse Area? Use Women’s Names for Ethnicities.
It is highly applicable here in the San Francisco Bay Area, where Indian and Asian Software Engineers are a majority. I wasn’t finding many profiles on LinkedIn for my diversity project by searching for common (English) women’s names until this occurred to me! Strings I had started using then, like an OR of Indian women’s names – (Aditi OR(Bipasha) OR(Damayanti) OR(Eva) OR(Gayatri) OR(Harshita) OR(Indira) OR(Jesminder) OR(Kanika) OR(Lata) OR(Madhumita) OR(Nadia) OR(Padmavati) OR(Rajadhi) OR(Saloni) OR(Tanisha) OR(Uma) OR(Varsha) OR(Yamini)) (etc.) – brought the desired results.
or, just this (add your terms):
Note that you will find additional results with
- site:linkedin.com/in “Image for * Women”
- site:linkedin.com/in “Image for * * Women” (etc.; add up to five Asterisks).
Switch to the Image Tab to see how accurate your search is.
3. Have you noticed that diversity searches often require long lists of terms, such as relevant associations or schools, as part of the approach? Custom Search Engines can automate relevant searches for you.
Here is my X-Ray LinkedIn for Women’s Names.
4. Some sites allow us to X-Ray by gender:
- Doximity Female Search
- ResearchGate Female Search
- SpeakerHub Female Search
- Wellness.com Female Search
We could also create one for CrunchBase, since member profiles have the gender info.
5. Every industry has associations oriented toward women, which you can find by Googling. For each site, you could potentially be constructing searches like:
and find profiles of females in that industry.
Bonus. Here are two additional Diversity CSEs:
Please join me at the fully reworked webinar “Sourcing for Diversity” on April 15th, 2020. Seating is limited.