We all know that contact-finding is a big deal in Recruitment.
I have recently started to pay attention to companies that have a 100% followed email format such as email@example.com. Those companies are my friends! If I have an employee’s first and last name, I can confidently construct his or her email address.
1. For companies on my target list that are 100% email-disciplined, I collect first and last names of people with the necessary job titles, put them into Excel, and generate addresses with a formula.
LinkedIn is the easiest to search, but it has a tiny percentage of RNs, so I also Google, X-Ray Zoominfo, RocketReach, Facebook, specialized sites like Healthgrades, and association sites. It’s usually possible to collect thousands of records for a large employer and hundreds for smaller.
Once I have a list of names, I Excel-formula-generate everyone’s emails following the formats. There is always a need to brush up the input to be exactly first and last names, but it can be done in a few minutes. I dispose of records that don’t have both.
Now, for each person on the list, I have a choice:
a) InMail them from Recruiter, without spending InMail points (could be a better version for interaction tracking; doesn’t expose my company since the emails come from a LI return address). I tag the records on import to be able to locate them.
b) Email (could work better in deliverability – especially to Gmail – and response rate; better email tracking – see when emails are opened, for example).
I usually combine a) and b), especially for excellent matches.
2. I search on LinkedIn – or elsewhere – for the right titles and locations AND employees of these companies. I can then be sure for each person in the results what his or her work email is, and again can either “InMail-email” or just email.
In my current search for RNs in NYC and Indianapolis, two of many email-friendly companies are Mount Sinai Hospital and Eskenazi Health. If Jane Doe works at Eskenazi Health in Indianapolis, her email is firstname.lastname@example.org.
I started wondering, how do I find other companies in my target industry or profession and location that also have a 100%-followed email format? I came up with a simple Google search that X-Rays RocketReach, a rich contact-finding database, and provides the answers. Here is an example search:
(To get most results, remember not to use OR in your queries. It is particularly important in these searches.)
Verify your results by Googling for email format <company name> before you proceed.
You can confidently reach thousands of potential employees in a few hours of work!
To learn high ROI sourcing techniques like this, I highly recommend signing up for the popular workshop Sourcing without LinkedIn coming up on Wednesday, June 17th. Seating is limited (and you know what that means!)
I will say more about the above technique in another post soon. 😉