Image Diversity Sourcing with No Photos

 

Those of us who source for diversity know that reviewing profile photos is one of the key filtering techniques in sourcing for several kinds of diversity. But today, I want to tell you how to find some female candidates with no photos included.

I came up with this hack while sourcing for a Director of Data and AI in Berlin, whom the client would like to be a woman ideally. (It is a very male-dominated field.) I noticed that public XING profiles without a picture have two different generic images depending on gender. So here is what you can do to find women without a profile picture – search by a generic female image while X-Raying XING:

(My friend Glenn Gutmacher noticed that this type of search starts doing something odd when you use phrases in quotes or operator inurl:. Make sure you screen your results.)

Another such site is Healthgrades. It allows the same sort of search for females:

Searching in images and by images gives you an additional sourcing boost. There are more results in image X-Ray searches (typically, twice as many). Research, translation, diversity sourcing, and a free filtered LinkedIn member search can be implemented through image tools. Additional scraping and “in-scraping” (following links for data) will make your X-Rays perform better than searches in LinkedIn Recruiter.

Sourcing nerds and all those who want to source in less-traveled places –

Check out our brand new webinar, “Sourcing in Images!”