If we Google for some products or movies, we may see the ratings shown as colored stars in the snippets; that is also the structured data previewed by Google for the end user.

Unfortunately, we cannot search for the structured data on Google.com. The advanced Google search syntax doesn’t include that capability.

Here’s a way to search for it though. It’s relatively new, but has been there for a while – and I am about to announce this loudly so that you can take advantage of it! Ready?

You CAN search for any structured data in any Google Custom Search Engine.

Here’s how it works. There is additional Boolean search syntax that only Google Custom Search engines “understand”. The syntax is as follows:


Here are some examples of using that syntax, based on the Custom Search Engine“Search Everything” – that does search “everything” on the web. (Feel free to bookmark the shortcut: http://bit.ly/SearchEverythingCSE):

There’s a lot more these searches can do!

Further, we can “shoot in the dark”, meaning – search by the expected structured data without restricting to a site. This works – and gives some fantastic results, that we have no other ways to search for. When “shooting in the dark”, we can try different ways that various sites may be using to name the hidden structured data. Examples:

  1. title=engineer location=Chicago
  2. title=engineer location:Chicago

How cool is that?

You may wonder how to pinpoint the various structure field names while the website creators do not always follow the same standard. I will be sharing more on that soon. Stay tuned!